IVANOVO REGION TOURISM WEBSITE

In our design we used colors traditional for avant-garde art. After all, the capital of the region, Ivanovo, is positioned as a city of the avant-garde. At the same time, minimalism and emphasis on photographs facilitates the perception of content. Design is created around the key idea of the website: a compact guidebook, which helps to spend a weekend in Ivanovo region.

DESIGN WITH A MEANING

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To make the site vibrant and understandable, we went on a media expedition across the region. We climbed bell towers, studied museum exhibits and talked to local historians, tour guides, artists, museum curators and residents. The next stage is an extended photo expedition and the creation of stories about Ivanovo region and its inhabitants.

CONTENT EXPEDITION

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We have paid special attention to the region’s tourist products: cities and itineraries. The pages answer the main questions of tourists. Where to go? What to see? Where to eat? Where to stay? What souvenirs to bring home?

MARKETING OF TOURISM IN THE AREA

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Unique details make the site distinctive and memorable. While working on the brand identity, we created more than 200 graphic drawings of landmarks.

EXPRESSIVE DETAILS

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