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We conduct research that helps to understand what the future product will be. For instance, a website, brand identity, a promotion campaign, or an educational video.

MARKETING RESEARCH

Our projects

How do we conduct marketing research?

Through in-depth interviews, we learn about common problems that a target audience faces.

In every interview, we highlight pain points, benefits, and desires of a target audience. Our analysts determine the importance of each of these factors.

We analyze the current demand of an audience by studying the statistics of search queries, review sites and social media.

We analyze competitors and their online presence to understand the needs of the audience and fulfill them better.

If your project already has its own audience, we’ll research it with Yandex. Metrika and Google Analytics, when available. We also use reliable information from other sources, such as mobile operators or social media.