TARGET AUDIENCE STUDY

Before creating the concept and starting the construction of the new glamping, the client asked us to do the research on the target audience. It was important for him to understand: who stays at glampings in Russia? What is the character and life values of these people? How often do they travel, what are their hobbies? What leisure activities do they prefer?

We conducted a series of in-depth interviews and came to conclusions, some of which we are happy to share with you.

AUDIENCE CHARACTERISTICS

Men and women, 25-44 years old, the core is 30-40 years old.

Residents of Moscow and other major cities.

Entrepreneurs, top managers, executives, representatives of IT and creative professions.

Average monthly income: 150,000+ ₽.

Travel 3-5 times a year: short trips of 2-3 days and longer trips.

MAIN SEGMENTS

Families with children of 10 years and older.

Young couples between the ages of 25 and 35.

Groups of friends between the ages of 25 and 35.

CHARACTERISTICS OF THE MAIN MEMBERS OF THE AUDIENCE

Active and inquisitive.

Not subject to stereotypes.

The most important thing is new discoveries and impressions.

They dream to get out of routine, change the scenery and be closer to nature.