THE ANNA AKHMATOVA MUSEUM WEBSITE

THE ANNA AKHMATOVA MUSEUM WEBSITE

The Anna Akhmatova Museum in the Fountain House opened in 1989, on the 100th anniversary of the poet’s birth. It became the first museum dedicated to the representatives of the Akhmatova generation who tried to preserve their world under the rule of a totalitarian state.

Goal

Our goal was to reimagine the structure of the old website and update it entirely.

Objectives

We determined the website’s objectives during the marketing research based on interviews with museum employees and visitors. The future website is supposed to:

Contain all the information for visitors.

Evoke associations and emotions associated with the world of poets and their time.

Reflect the modern life of the museum, its atmosphere created by employees, volunteers and the beloved cats.

Provide the opportunity to buy the museum tickets, leave requests and book individual excursions and events online.

Attract new visitors and improve customer relations.

The "Exhibitions" section introduces the Akhmatova-Punin memorial apartment, including Lev Gumilev’s exhibits, and the memorial objects and the world of Joseph Brodsky. It also lets visitors do a virtual tour of one of the exhibitions.

Content

Design and illustrations

The design concept for the website of the Anna Akhmatova Museum in the Fountain House was developed based on the museum’s posters and paper collages. We wanted the design to depict the feeling of the epoch — the lives of the literary figures and the significant events that were reflected in their work.

The main colours of the website are complex shades of brown and creamy.

Collages became a key part of the design. Our designers created them in collaboration with the designers of the Anna Akhmatova museum.

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The collages were compiled from the autographs of Anna Akhmatova, Lev Gumilev and Joseph Brodsky, as well as drawings, pictures of the poets' manuscripts and the autumn leaves from Sheremetev’s orchard.

Ticket purchasing system

For placing an order and purchasing the tickets, we used an already functional ticket office that had proved to be effective for the museum’s accounting. All that was left was to connect it to the new website.