The main idea for the design concept was a scientist’s notebook — a botanical sketchbook with images of plants that speak to the reader. This helped to define the style of the drawings. The main illustrations were followed by sketches and infographics. We arranged all the elements on the info boards randomly to create the image of real scientist’s notes, which are usually written down hastily at a spare minute.
All stands were connected by a common thread — a path winding through all the stands, as well as drawings reminding the viewer of Charles Darwin. Some included his portrait, others — a detail: glasses, a quill, books, a hat.