special project "nature reserves and national parks of russia" for the odnoklassniki social network

MAIN TARGET AUDIENCE

Age: 34-65 years old.

Gender: men and women.

Area: Russia.

Users of the Odnoklassniki social network:

To show the nature of the Russian regions from Kamchatka to Kaliningrad. To provide the limitless opportunities for domestic tourism for Odnoklassniki users.

PROJECT GOAL

The landing aims to inspire users to learn something new, perhaps to decide to go on a trip and immediately book a place to stay.

The landing is the most accessible opportunity for Odnoklassniki users to get all the information about the protected areas involved in the project in one place.

IDEA

WORK PROCESS

There are over 200 protected areas of federal significance in Russia.

108

65

62

Even coverage of Russian regions by the protected areas participating in the project.

Various types of active recreation.

Developed tourism.

We used the following criteria to select protected areas for the project:

The interactive map format was not chosen by chance. It clearly shows the location of protected areas on the map of Russia, allows you to get an idea of the breadth of opportunities for tourism and recreation and to make a virtual journey, moving from one site to another, and thus stay on the map for a long time.

A selection of the most interesting sites to visit.

Information about catering.

Accommodation options.

Availability of communications.

Ways to get there.

Working schedule.

A brief description of the area.

Pictures of nature reserves, national and natural parks became an obligatory part of cards.

To create the content, we made a card with features that are important for every traveler:

We processed the obtained data: adapted the texts and tried to achieve a unified stylistic solution for the entire project. Each territory has its own characteristics: in its approach to ecotourism issues, types of activities and presentation of information about them. Also during the content creation we had to take into account that the activities of all protected areas in Russia are strictly regulated by the Ministry of Natural Resources and Environment of the Russian Federation. The letter of the law plays a crucial role in any project they are involved in.

We sent the collected materials to our colleagues at Odnoklassniki for the landing page layout.

Landing turned out to be bright, succinct and easy to navigate on. After adding the final edits and thankings from the representatives of the protected areas, all we had to do was waiting for the launch of the project.

View Map

For each area we chose the most striking representative of the plant world, so that users could send each other stickers with images of the most important, delicate, rare and unusual species of plants.

STICKER PACK

Designers at Odnoklassniki drew them and completed with simple wishes.

Following the launch of the project and its media coverage, Odnoklassniki has been directly approached by representatives of other Russian protected areas who wanted to participate in the project.

FUTURE OF THE PROJECT